CEPLAFIB Consortium in collaboration with external stakeholder Ulla Labs, launches its first replicative project that introduces the recycled CEPLAFIB materials to innovative hi-tech product.
In January 2020, CEPLAFIB established a joint cooperation with Slovenian company Ulla Labs – the brand owner of smart and engaging contemporary wellness tool, entitled as simple as Ulla, that helps people to live a healthier life. Ulla employs drink detection, ambient and proximity technologies, and reminds, even motivates people to hydrate regularly with a subtle yet effective visual alert. They say water is life, motivation is what gets you started, and habit is what keeps you going. A joint partnership follows the same vision, by firmly believing that Ulla, the hydration coach, is the missing link between all three.
Ulla is originally made of virgin plastic materials. With a common vision to introduce more environmentally friendly materials and to implement the circular economy with 3R (Reduce, Reuse, Recycle) prefix, a new alliance was born between Ulla Labs and CEPLAFIB Consortium. We jointly created the first Ulla, that is 100% made of recycled post-consumer plastic and waste paper. With a proper ratio of composite components, i.e. recycled plastics and newsprint fibres, it is possible to improve the modulus of elasticity of the material by up to 210 %, while the strength is simultaneously increased by 40%.
This limited promo edition of all recycled Ulla’s was created through the LIFE CEPLAFIB initiative to demonstrate the cross-sectoral applicability of these new materials, which proves a lower environmental footprint, tends towards the plastic waste reduction, and promote the reuse of discarded plastic and paper.